We've had several long-time customers concerned with our decision to enter the world of franchising. I wanted to take a moment to share my thoughts on what led to our decision.

After 18 remarkable years of nurturing Dog Krazy from a single store into a beloved chain of now eight locations, my husband Chris and I stand at a new threshold. We're embracing the world of franchising, a decision that fills us with excitement and a sense of immense responsibility. I want to take a moment to share our journey, our reasons, and most importantly, our dreams with you – our valued community.

First and foremost, this decision is not about stepping back; it's about reaching out. It's not about selling out; it's about sharing the essence of what Dog Krazy stands for. It's about Piglet, my Bulldog, who was more than a pet; she was a catalyst for the love, dedication, and commitment that shaped Dog Krazy. Her spirit and the impact she had on our lives are the stories we want to resonate in every Dog Krazy store.

Running Dog Krazy has never been just a job for us; it's our life's passion. It's about waking up every day with the purpose of making pets' lives better, and it's a joy that we want to spread far and wide. However, the reality of expanding through opening more stores ourselves has become increasingly challenging, both financially and physically, as we grow older. Yet, our dream of seeing a Dog Krazy in every state, touching the lives of pets and their families nationwide, burns brighter than ever.

Franchising opens up a world of possibilities to achieve this dream. It allows us to extend the reach of Dog Krazy without compromising the values and standards we've set. Our commitment to putting pets first, no matter the cost, has been the cornerstone of our success. We believe that this philosophy, this dedication to the well-being of pets, is what has endeared us to our customers and built our reputation in the pet industry.

Through franchising, we can empower others with the knowledge, education, and passion that have been pivotal to our success. We can guide new store owners in choosing the right products, in understanding the importance of education for themselves and their associates, and in embedding themselves within the fabric of their communities to improve the lives of pets and their families.

This is an invitation to be a part of something bigger, to live a life enriched by the joy and fulfillment that comes from making a positive difference in the world of pets. We want everyone to have the opportunity to shop at a store that places pets' well-being at the forefront, and for aspiring entrepreneurs to live the dream we've lived – to run a successful pet store that truly makes a difference.

Join us as we embark on this new chapter. Help us spread the love, the care, and the dogged determination that Piglet inspired in us. Together, let's create a future where every pet can experience the care and devotion they deserve, and where every pet lover has the opportunity to make their passion their life's work.

With heartfelt sincerity,

Nancy