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GoDog Just for Me Chew Guard Purple Bruto Dog Toy is cute and made for hours of interactive and solo playtime fun. This soft yet sturdy toy is made using Go Dog’s proprietary Chew Guard Technology, a manufacturing process that adds a strong, durable liner to the plush toy. Every seam is double stitched and reinforced to ensure your pal's toy lasts through countless games of fetch. And since, it's soft to the touch, your pup will love snuggling up to it too!